A climate activist joined the models on the catwalk of a Louis Vuitton fashion show at the Louvre in Paris.
The protestor unfurled a banner saying ‘Overconsumption = Extinction’ before being forcibly removed by security staff.
The show attended by French cinema stars Catherine Deneuve and Isabelle Huppert was part of the Paris Fashion Week.
The climate protester was representing Amis de la Terre France (Friends of the Earth), Youth for Climate and Extinction Rebellion.
They called on the French government to enforce “an immediate cut in production levels in the sector, given that 42 items of clothing were sold per person in France in 2019”.
Alma Dufour, a spokesperson for Amis de la Terre France said it targeted the LVMH-owned label to throw a spotlight on the issue of overconsumption…
“LVMH is the world leader of luxury and has a responsibility when it comes to trends that push the textile industry to constantly renew collection faster and produce more.”